Breaking Barriers

Breaking Barriers promotional website

Breaking Barriers

Description:

A website for the Breaking Barriers organization that is easy for both students and older generations to use.

Project Type:

Launched product

My Role:
‍
I developed a new identity for this organization by creating new icons and a unique color scheme. I used Figma to build the wireframe for both the desktop and mobile platforms.
‍

Tools:
‍
Figma, Adobe Photoshop, Adobe Illustrator

About Breaking Barriers

A newly established UC Davis student organization that is looking to use their website to publicize their volunteer and community service opportunities that aide the elderly and bridge the generational gap.
‍

Timeline

Research:

I underwent a through research of different visual elements that are easier to perceive for people of old age or with visual disabilities.

Target Audience: Both men and women from 20s-90s with all different cultural backgrounds
Main audience: Elderly audience between the ages of late 60s-90s, and students in their 20s.

Core Values: Provide a comfortable space for people of different ages to learn from one another.
Themes: Earth, nature, friendship, love, care

‍

Problem Framing

Interview

Persona

I combined my earlier research with data in order to create a persona representative of the target audience.

Sitemap

Low Mobile Lo/Mid-fi
‍

Focused on the text size, font, and layout.
‍

Usability Testing

Visual Design

I Integrated most of the colors from the logo to have a cohesive theme and color scheme. I incorporated a wider line spacing of 1.6 and larger text size so that the text would be easily perceived.

Icon Design
‍

Incorporated the same color scheme and created easy to understand symbols.
‍
‍

Final Product

⇧ Back to top